Marketing ROI calculator
Put in your own numbers to see what an ad budget could return, and the most you can afford to pay for each lead.
Your numbers
These are examples. Replace them with your own.
Ad spend ÷ enquiries, from your own ads
Of 100 leads, how many become customers
What one customer pays you
What you keep from each sale
Leads per month
100
New customers
20
Sales from ads
₹1,00,000
ROAS
4.0×
Sales ÷ ad spend
Profit after ads
₹15,000
Break-even cost per lead
₹400
Pay more than this and you lose money
At these numbers the ads would pay for themselves, with about ₹15,000 left after ad spend.
How to read the results
- 01
ROAS
Revenue from your ads divided by what you spent on them. A ROAS of 4 means every ₹1 of ads brought back ₹4 of sales, before costs.
- 02
Profit after ads
Revenue multiplied by your profit margin, minus ad spend. This is the number that tells you if the ads really pay for themselves.
- 03
Break-even cost per lead
The most you can pay for a lead and still not lose money: your sale value, times your close rate, times your margin.
This is simple arithmetic on the numbers you enter, not a forecast or a promise of results. Your own cost per lead, close rate and margin will vary. Our management fee is separate and is not included here.
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