Gujarat marketing calendar
The festivals and seasons that shape how people in Gujarat shop and search, and when to start planning content for each.
How to use it
- Start planning content three to four weeks before each occasion, not the week of.
- Pick two or three occasions that suit your business instead of posting for every one.
- Mix greetings with something useful: an offer, a guide, or a clear way to enquire.
Navratri deserves early planning
Navratri is a major festival moment in Gujarat, and it opens the longer festive season that runs towards Diwali. If it matters to your business, plan your Navratri and Diwali content together, a month or more ahead.
Check the date. Festival dates follow the Hindu calendar and change every year. Check the exact date in a Panchang or official calendar before you schedule anything.
January
01- Uttarayan / Makar Sankranti14–15 Jan
- Republic Day26 Jan
Uttarayan content works best when it starts in December: kites, tilgul and undhiyu, rooftop and food ideas, and a clear offer.
February
02- Valentine's Day14 Feb
- Vasant Panchami and Maha ShivratriJan to Mar, date varies
A quieter month, which makes it a good time to refresh your profile, plan the year and publish helpful guides.
March
03- HoliMar, date varies
- Financial year end31 Mar
Holi greetings and colourful creatives travel well. Businesses that serve other businesses can build a year-end message around planning ahead.
April
04- New financial year1 Apr
- Ambedkar Jayanti14 Apr
- Ram Navami and Akshaya TritiyaApr to May, date varies
Akshaya Tritiya is a strong buying occasion in many categories. Announce offers early and make the date clear.
May
05- Mother's DaySecond Sunday
- School and college summer breakThrough the month
Families have more time, so classes, camps, travel, restaurants and entertainment can promote to parents and students.
June
06- International Yoga Day21 Jun
- Father's DayThird Sunday
- Rath Yatra (Ahmedabad)Jun to Jul, date varies
- Monsoon beginsMid to late month
Health, wellness and education can use Yoga Day. Rath Yatra is a big local moment in Ahmedabad for community and food content.
July
07- Guru PurnimaJul, date varies
- Monsoon seasonThrough the month
Say thank you to teachers, mentors and customers. Monsoon offers, repairs and indoor ideas fit many businesses.
August
08- Raksha BandhanAug, date varies
- Independence Day15 Aug
- JanmashtamiAug to Sep, date varies
Raksha Bandhan is a gifting occasion. Start gift ideas and bundles two to three weeks early.
September
09- Ganesh ChaturthiAug to Sep, date varies
- Teachers' Day5 Sep
- Navratri beginsSep to Oct, date varies
Navratri shopping starts before the festival. Chaniya choli, jewellery, footwear, makeup, events and food all need early content.
October
10- Navratri and DussehraSep to Oct, date varies
- Sharad PurnimaOct, date varies
- DhanterasOct to Nov, date varies
Keep posting daily during Navratri with short, easy formats such as reels, stories and polls, then move straight into Diwali.
November
11- DiwaliOct to Nov, date varies
- Gujarati New Year (Bestu Varas)The day after Diwali
- Bhai BeejTwo days after Diwali
- Wedding season beginsFrom mid-month
Diwali and the Gujarati New Year are big gifting, shopping and goodwill moments. Plan offers, greetings and thank-you messages together.
December
12- Christmas25 Dec
- Year-end sales and 31st DecemberLate month
- Wedding seasonThrough the month
Year-end recaps, thank-you posts and next-year announcements work well. Start Uttarayan content late in the month.
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