Meta Ads and Google Ads can both bring in enquiries, but they reach people at different moments. Choosing the right starting point saves budget and makes the first results easier to read.
How they differ
- Google Ads shows your ad to people who are actively searching for what you sell. The intent is already there.
- Meta Ads (Facebook and Instagram) puts your offer in front of relevant audiences while they browse. It creates interest rather than answering a search.
When Google Ads usually fits first
If customers already search for your service, for example a dentist near Gota or a sofa leg manufacturer, Google Ads lets you appear at exactly that moment. It suits businesses with a clear, specific offer.
When Meta Ads usually fits first
If your product is visual, new, or something people don't search for by name, Meta Ads helps you introduce it. Retail, D2C, events, courses and restaurants often start here.
Four questions to decide
- Do people already search for what I sell?
- Is my offer easy to understand from one image or a few seconds of video?
- Do I have a website or landing page that makes enquiring easy?
- What can I comfortably spend on ads each month, separate from fees?
Whichever you choose, get these right first
- Conversion tracking, so you know which ads produce enquiries
- A clear landing page for the offer, not just your home page
- A fast way to reply, because slow replies waste ad spend
Many businesses end up using both: Google to capture demand that already exists, and Meta to create new demand.